<p>Creator/Manager </p><p>Henson Strategy, LLC </p><p>Aug 2021 - Present 1 year 2 months </p><p>Mississippi, United States </p><p>Community &amp; Policy Patent Creation - Pragmatic Local Infrastructure Development &amp; Grant Proposals - Thought Brokering - Creation/ Improvement of Common Systems/Devices like:</p><p> HVAC system that utilizes 3d Metal Printing (Seamless Gutters) to create HVAC ductwork that attaches to base boards so that the cool air doesn't fight with warm air that rises. Also utilizes inverter condenser system. Creation of Lock mechanism that would utilize CMYK laser that is specific color match to open with key and utilizes prong hook latch system with constant rotation deadbolt to prevent door going out of plumb/alignment. Plus 100+ other inventions &amp; strategies that I'm seeking funding or partnership on.&nbsp;</p><p>Bartender<br></p><p>New Orleans Phoenix </p><p>Feb 2017 - Nov 20203 years 10 months </p><p>New Orleans, Louisiana, United States </p><p><br></p><p>Senior Media Buyer - Search &amp; Social</p><p>Digital Remedy </p><p>Feb 2019 - Jun 20201 year 5 months </p><p>Greater New Orleans Area </p><p>Responsible for establishing and developing cost effective media and vendor relationships with the aim of driving scalable, targeted, and profitable traffic to campaigns. </p><p>Create, manage, and optimize direct response campaigns across multi-channels </p><p>Identify, research traffic, and media buy on a CPC and CPM to back out on a CPL goal </p><p>Optimize media buys utilizing first and third-party reporting tools to maximize CPL goal</p><p><br></p><p>Digital Marketing Analyst </p><p>Mignon Faget </p><p>Nov 2018 - Feb 2019</p><p>Greater New Orleans Area </p><p>Managed all online copy including Meta Descriptions, Keywords and SEO for website and </p><p>multi-channel outlets including Amazon by utilizing SEO best practices, performing </p><p>keyword analysis and maintaining brand consistency. </p><p>Primarily responsible for all other aspects of SEO for MignonFaget.com including </p><p>conducting audits, identifying improvements, and monitoring current technologies for </p><p>changing benchmarks </p><p>Left after Holiday season ended and was recruited by Digital Remedy</p><p><br></p><p>Bent Media </p><p>4 years 9 months </p><p>Inbound Marketing Strategy Consultant </p><p>Oct 2016 - Oct 20182 years 1 month </p><p>Greater New Orleans Area </p><p>Work with Bent on a contract basis to provide inbound marketing strategy and marketing measurement insights to their clients. </p><p><br></p><p>Digital Marketing Strategist </p><p>Feb 2014 - Oct 20162 years 9 months </p><p>New Orleans/Remote </p><p>Managed paid online media, social media, content marketing/SEO, web analytics, and technical production for the Tabasco.com, tabascofoodservice.com, and tabascoingredients.com client accounts. </p><p><br></p><p>JDH Digital Strategy</p><p>Digital Marketing &amp; Communications Strategy Consultant </p><p>JDH Digital Strategy </p><p>May 2016 - Oct 2018 2 years 6 months </p><p>Remote </p><p>Services include: </p><p>Online Marketing Consulting &amp; Strategy | Social Media Marketing | Digital Measurement and Analytics | Online Reputation Management | Media Planning | Search Engine Marketing (SEM) </p><p>Online Display Advertising | Marketing Automation Strategy | Media Buying </p><p>Content Personalization Strategy | Digital Enablement Consulting | Conversion Rate Optimization </p><p>Search Engine Optimization (SEO) | Basic Website Build outs | Landing Page Creation </p><p><br></p><p><br></p><p><br></p><p>Media Buyer - Video &amp; Content Development Department (Consumed Media) </p><p>CPXi&nbsp; (Now Digital Remedy)</p><p>Jul 2013 - Feb 20148 months </p><p>New Orleans </p><p>Managed the performance of online video and banner monetization across all web properties of video and content development department, as well as provided best practices, knowledge and training around performance analysis, monetization and sourcing traffic providers. </p><p>- Managed day-to-day revenue and performance analysis and collaborated with different networks and advertisers to optimize daily revenue for all owned and operated websites</p><p><br></p><p>Local Search / SEO Marketing Specialist </p><p>Search Influence </p><p>Dec 2010 - Jul 20132 years 8 months </p><p>New Orleans </p><p>Designed and executed overall strategies for successful SEO campaigns with a focus on maximizing search engine visibility. Monitored and improved rankings through development and execution of SEO, local search and link building in competitive industries. </p><p>- Evangelized and trained on SEO and local search best practices and ensured proper implementation company-wide </p><p>- Researched and developed strategies to ensure compliance with the latest search engine algorithms,</p><p><br></p><p>Marketing Coordinator </p><p>Receivables Exchange </p><p>Mar 2009 - Dec 2010 1 year 10 months </p><p>New Orleans </p><p>Crafted and Implemented strategic marketing initiatives that generated high quality sales leads to acquire new customers and create brand awareness. Coordinated the execution of marketing campaigns including online display, PPC, SEO, email, direct mail and print advertising. </p><p>- Optimized, updated and managed content for company website, social media outlets, email, and online advertising campaigns </p><p>- Researched and implemented an $80,000 vertical media plan which resulted in 4 businesses signing up &amp; trading their accounts receivables on the platform (each estimated to be worth roughly $30,000 if only 1 trade completed. Usually multiple trades were submitted over the course of 1-2 years) </p><p><br></p><p>TotalCom Marketing Communications Graphic</p><p>Media Intern </p><p>TotalCom Marketing Communications </p><p>Jun 2007 - Aug 20073 months </p><p>Tuscaloosa, Alabama Area </p><p>- Assisted in the development of client media budgets and schedules </p><p>- Aided in the buying of television, radio, and print media for clients </p><p>- Conducted marketing and demographic research for various projects and media proposals </p><p><br></p><p>Education</p><p>The University of Alabama </p><p>Bachelor’s Degree</p><p>Major: Advertising Minors: Communication Studies, Psychology </p><p>2003 - 2008 </p><p>Activities and Societies: Non-profit Enrichment Team, Queer Straight Alliance, American Advertising Federation, Huxford Symphony Orchestra</p><p>Caledonia High School </p><p>High School </p><p>1999 - 2003 </p><p>Volunteer Experience </p><p>Communication Specialist</p><p>Impact Alabama: A Student Service Initiative&nbsp;</p><p>August 2007 - May 2008&nbsp;</p><p>Poverty Alleviation </p><p>- Produced layouts and copy for Impact Alabama's website </p><p>- Collaborated with fellow members of the Nonprofit Enrichment Team on ways to optimize Impact Alabama's brand and communication strategy. </p><p>- Designed new logos for Impact’s three initiatives: FocusFirst, SaveFirst, and SpeakFirst </p><p><br></p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p><p> </p>