</p><p>My name is Christopher Michalski and I am a Hip Hop Recording Artist from Boston, MA. I am 22 years old and currently attending Loyola University of New Orleans, majoring in Music Industry Studies and Minoring in Music Production. As passionate as I am with the creative side of developing my music career, I am also passionate about the business side where marketing comes into play. One, because I am talented at it, and two, the algorithm of marketing, challenges my weak suites. I started recording when I was 15 with a Berklee School of Music Alumni as an engineer, I've recorded for the past 2 years at Berklee where I was lucky enough to meet singer, Charlie Puth through my engineer, discussing the industry and how to properly market yourself. I've worked with a producer, "U-P" who's worked with Lil Wayne, ASAP Ferg, Juvenile, & G-Eazy.
</p><p>Over the years, I've developed and continue to develop skills in my music promotion, merchandise sales to develop a clearer mindset on how to run a business when the brand is established. Lastly, understanding how ticket sales and conducting events work. For example, I am currently working to build up a large enough fanbase to tour, so I open up for artists bigger than me but sound similar and take their fans, mentioning my social media twice with my brand logo in the back of me.
</p><p>At age 17, my manager and I were opening acts for bigger artists the entire year of 2015, playing 10 shows and profiting off of tickets each show. For example, we would receive 60 tickets when we only needed to sell 30, for a chance to make profit. We were suppose to sell the tickets for 20 dollars, instead we would sell 50 tickets for 15 dollars, making a profit of 150 dollars. Eventually, my manager and I conducted my headlining show at The Memorial Hall in Plymouth, MA which we rented out on January 29th, 2015. Four months out from the show, my manager who went to community college, promoted the show with mini card stock fliers, while I would stick them in every men's bathroom mirrors, every single day for four months at my High School. By January 22nd, a week out from the show, people started talking about going which was an outstanding surprise when I saw hundreds of kids lined up in the cold the night of. In summary, the actual set list we prepared for was fantastic, especially because we had 400 screaming kids in the crowd. That night we made 2K$. My manager had 5 openers pay a 100$ down deposit and sell 10 tickets for 15 dollars which in total added up to 1,250 dollars. Between my manager and my sales, we added up to 750 dollars. After paying the hall 800 dollars, we profited 1,200 dollars.
</p><p>After the show, I was approached by a promoter who offered to put me on an East Coast Tour which I was on from age 18 to 20 years old. This promoter, Ann, paid for my travel, food, and hotels when I performed at The Bitter End in NYC, Chicago, New Jersey, Nashville, Philadelphia, & at Middle East Nightclub in Boston. Headlining in Boston, I made 250 dollars after paying off the venue for selling tickets to family, friends, and local Hip Hop fans. I still was not satisfied with my revenue in music so I decided to expand and sharpen my brand with merchandise, that has played a great role in revenue for my music career.
</p><p>Throughout the years I have developed a skill in sales that has strengthened my weaknesses. Some of my top marketing strategies to sell is free giveaways that involve contests to get my fans involved in my community. Another way is approaching the public with my product, finding out what it is they need that my service can provide. Following up the last example, I've learned how to approach customers and the correct vocabulary to use for them to feel trust and like they are making the right decision that will encourage them to come back again.
</p><p>When it comes to marketing my music, I will record all day for weeks at a time with my producer until we have enough to pick out "perfect" singles and throw away songs. Why we make so much music and spend so much time on it is because we want to be consistently putting out quality singles for my loyal fanbase to grow larger and larger, along with my catalog as well. We put out singles every three weeks with music videos for most of them, followed up with lyric videos. I upload each song four weeks out from the release date on Distrokid which is my distributor, which gives me time to plan out my 20 day promotion strategy. 10 days prior to the single release, after photoshoots I post 1 picture on Instagram, Facebook, & Twitter everyday for 10 days captioning, "10 Days Away", "9 Days Away", Etc. While I'm posting pictures, I contact blogs and playlist curators with my EPK and pitches for them to talk about me in their blogs and repost my new single. Along with my fans that already have eyes on every piece of content I'm putting out. After the release I contact local radio stations and another 10 photos, ending it on day 20 with gratitude towards the fans, new fans, and everyone who helped promote and push my single. my mission is to be everywhere. As Artists, we need to be everywhere and that is what I can do for you. I am realistically optimistic because I know that anything is possible with the drive to be proactive.