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Corey Fitzpatrick

Director, Brands - Director


Skills

C-Level Account Management

Digital

Dynamic Leadership

Advertising Sales

Market Research

Contact

<p><b>PROFESSIONAL SUMMARY </b></p><p> </p><p>Strategic team leader holding over 11 years of experience at Google and Lucid with a demonstrated track record of driving sustained growth and exceeding targets. Most recently led the fastest growing vertical at Lucid, driving growth strategy for Fortune 50 brand-direct clients. Built executive relationships across a diverse set of industries through development of tailored solutions designed to achieve clients’ key business outcomes. </p><p> </p><p><b>EXPERIENCE: LUCID </b></p><p> </p><p>DIRECTOR, BRANDS VERTICAL </p><p>September 2019 - April 2020, New Orleans </p><p>• Created strategic partnerships with Lucid’s largest brand clients, resulting in 4.8X YoY Q1 growth, 197% to Q1 Target </p><p>• Led cross-functional team of six employees, creating and implementing strategy to exceed 65%+ YoY growth goals for vertical </p><p>&nbsp;• Engaged relationships with key client stakeholders to leverage Lucid’s array of market research products to achieve their key business outcomes </p><p>• Collaborated with top client to build case for client CMO and exec team to bring all market research, including $1MM+ Brand and Reputation Tracker, to Lucid resulting in $2MM+ in Lucid revenue (one of largest single deals in Lucid history) </p><p>• Strategized with leadership peers to create, develop and implement internal protocols, such as: developing new Associate AM roles and responsibilities, project management escalation processes, client-side conflict resolution processes, business development to account management transition process </p><p> </p><p>ASSOCIATE DIRECTOR, BRANDS VERTICAL </p><p>June 2018 - September 2019 </p><p>• Drove 2.1X YoY revenue growth across $2.8MM book of business by partnering with key clients to deliver on their companies’ strategic market research initiatives </p><p>• Managed two Associate Account Managers, coaching them to build strong client relationships in order to exceed their clients’ goals, their own revenue targets, and personal career objectives </p><p>• Constructed model for driving sustained client growth at scale while managing book of over 60 clients, from top tier strategic partnerships with Fortune 50 companies to small businesses </p><p> </p><p><b>EXPERIENCE: GOOGLE, INC. </b></p><p> </p><p>PRINCIPAL PARTNER MANAGER, LARGE CUSTOMER SERVICES – PHARMACEUTICALS </p><p>October 2015 - May 2018, New York </p><p>• Built joint business partnerships with leading pharmaceutical clients resulting in $40M in Google revenue signed for 2018, resulting in 108% growth YoY </p><p>• Built clients’ brands leveraging expertise across data insights and analytics, creative excellence, media, and measurement &amp; attribution </p><p>• Built and fostered relationships on client side from executive level to brand level to Digital Center of Excellence level; while partnering with agency from executive level and down </p><p><br></p><p>ACCOUNT MANAGER, LARGE CUSTOMER SERVICES – PHARMACEUTICALS&nbsp;</p><p>October 2011 – October 2015, New York </p><p>•Drove 22% Y/Y revenue growth across a $23MM book of business by pitching, implementing, and measuring performance of campaigns across Google’s Search, Display, and YouTube platforms </p><p>&nbsp;• Collaborated with agencies and clients to create and execute short, middle, and long term digital marketing strategies </p><p>• Led team in YouTube initiatives – Launched first branded Rx pre-roll campaign, one of first branded Rx YouTube Mastheads, and first in class Brand Channel </p><p>• Advised and strategized with senior leadership during Brand Summits across all levels: agencies, middle management, and executive levels (CMO, VP Marketing etc) </p><p>• Developed and launched fully integrated digital marketing plans for brands with senior leadership across agencies and client </p><p> </p><p>ACCOUNT MANAGER, DEDICATED CLIENT SERVICES – LOCAL BUSINESS </p><p>January 2010 – October, 2011, San Francisco </p><p>• Managed $36MM across 40+ accounts, exceeding quota seven straight quarters </p><p>• Drove plan of action for accounts with largest brand names and highest growth potential in the vertical, including young startups such as such as LinkedIn and Twitter </p><p>• Developed, pitched, and implemented first of its kind mobile strategy for many restaurant chains such as Outback Steakhouse, Carrabba’s Grill, and Roy’s Hawaiian Restaurants, driving up to 800% ROI for restaurant chains </p><p>• Leveraged location-based technology as well as call functionality to drive both reservations and walk-ins directly from Google Search results </p><p> </p><p>ACCOUNT ANALYST, SMALL BUSINESS SOLUTIONS </p><p>August 2008 - December 2009, Mountain View </p><p>• Resolved thousands of long-tail advertisers’ issues retroactively via phone, email and chat </p><p>• Proactively reached out to hundreds of advertisers through projects to drive </p><p>revenue through account development and optimization </p><p> </p><p><b>EDUCATION </b></p><p>University of Notre Dame, Marketing, Notre Dame, IN </p><p> </p><p><b>SKILLS </b></p><p>Expert at: Microsoft Office/Google Docs, Google AdWords, Google Analytics, YouTube </p><p> </p><p><b>INTERESTS </b></p><p>College Football, Reading, Cooking, Travel, Surfing, Snowboarding, Running, Pickup Basketba </p><p><br></p>

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