Digital Marketer

Small business seeking seasoned digital marketer & social media manager with an entrepreneurial spirit for part-time work. This is a remote position. Contract at $25/hour or per proposal with deliverables. Please submit portfolio including social media and results along with resume and cover letter.

Responsibilities:

·      Develop, build & execute ongoing social media strategies and content calendars that align with business goals

·      Collaborate on content ideation, then execute and manage creation

·      Optimize company pages on various platforms to improve search engine rankings via keyword research, on-page optimization, link building, and monitoring algorithm changes

·      Execute email marketing campaigns with creative director, segment email lists and track campaign performance

·      Improve efficiency of digital marketing campaigns by identifying areas for improvement in UI, landing pages, and conversion funnels to increase conversion rate

·      Foster community interaction on all platforms

·      Utilize analytics to drive customer engagement, website traffic and revenue growth

·      Continuously improve by capturing and analyzing web data/metrics, insights and best practices, and then presenting action plans

·      Reports directly to CEO & works closely with COO

·      Measure and report monthly performance metrics, results, and ideas for future campaigns

·      Leverage existing assets including large customer base and established, highly regarded brand for revenue growth, and look for new opportunities and innovations

·      Occasional live events coordination and coverage

Qualifications:

·      1-2 years of digital marketing or social media management and strategy, either in house or at an agency

·      Excellent written and verbal communication skills

·      Strong understanding of digital marketing channels, including SEO, social media, email marketing, web design

·      Detail-oriented and able to effectively multitask

·      Fluency in English

·      Proficiency in MailChimp, Shopify, Instagram, X, and Facebook

·      Experience with web analytics tools