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Digital Advertising Coordinator

Search Influence

Posted 11/19/24

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935 Gravier St, New Orleans, LA, 70112

Inactive
Full-Time
Entry level
Marketing / PR
In Person

Job Description

You’re a strategic and creative thinker who is looking to break into the digital advertising space. You geek out over excel functions, learning something new, and putting together a plan to hit your goals. You love flexing your creative skills through writing and are constantly saving creative ads for inspiration. You’re a get-things-done type of person, meticulous about details and want to be a part of creating successful campaigns that wow our clients.


If reading that was like looking through the selfie-camera, Search Influence wants you to join our online advertising team as a Digital Advertising Coordinator.


The ideal candidate is a curious go-getter with an interest in advertising and a desire for personal and career growth. If you’re up for the challenge of balancing client demands in a fast-paced agency environment, proving marketing ROI, and making new friends for life, apply to join our team today! 


Our Digital Advertising Coordinators Enjoy

  • Performing quantitative and qualitative research to advise campaign strategies: Digital Advertising Coordinators are responsible for effectively researching target audiences to understand what keywords they are searching, what interests they have, and their demographics and behaviors to inform campaign setup and ongoing optimizations.
  • Making data-driven decisions to improve campaign performance: Digital Advertising Coordinators work with our Digital Advertising Analysts to improve a portfolio of client accounts by evaluating performance data and optimizing campaigns for better outcomes. They use data from advertising platforms like Google, Facebook, and LinkedIn combined with data from reporting software like Google Analytics, Google Looker Studio, and call tracking platforms, among others.
  • Tapping into their creative side to support effective copy, graphics, and landing pages: Our Digital Advertising Coordinators balance data with creativity to drive direction for compelling ad copy and landing pages, and work with our account managers and graphic designers on ad design. They are also expected to execute creative solutions to client and internal problems as they arise.
  • Strategic collaboration on digital advertising: Digital Advertising Coordinators collaborate internally with Digital Advertising Analysts, account managers, content specialists, graphic designers, and web developers to create effective digital advertising campaigns that help our clients’ businesses grow.  
  • Frequent communication to stay in touch and on-task: Fully remote, our well-established routine of daily huddles and weekly team meetings via Zoom, and our company-wide chat platform assure we stay frequently in touch and always on-task, all while having fun. 
  • Training & tools: We provide extensive training on both our services and our processes, as well as tools to make your job efficient including custom software and CRMs in which client projects and tasks are tracked and organized. We also have a culture of continuous improvement - meaning Digital Advertising Coordinators contribute to the efficiency and effectiveness of their own department through problem-solving and process refinement.
  • Mentorship & skill development: Every team member has access to a mentor from another part of the organization and ongoing 1on1s with their direct manager, supporting growth and skill development. Employees are encouraged to complete certifications relevant to their work.
  • Proven success in several industries: We represent successful clients across a spectrum of industries. Education, medical, and tourism are our specialties. 


To Snag This Job You Must:

  • Have relevant experience in communications or marketing
  • Understand how to use advanced functions of Excel for data analysis
  • Hold yourself accountable
  • Demonstrate enthusiasm, energy, and a ‘can do’ attitude
  • Capacity to quickly learn applicable systems and processes
  • Demonstrate a high level of attention to detail, initiative, and ownership
  • Be obsessive about organization, timely delivery, and detail orientation
  • Possess strong analytical and problem-solving skills
  • Have efficient organizational and follow-through skills
  • Demonstrate resilience by adapting quickly and easily to changes in the industry and in internal processes
  • Proficiently handle day-to-day tasks on Mac (including Google Drive)
  • A match to our company values: Collaborative, Hungry, Agile, Reliable, Genuine, Effective, and Dedicated


Bonus Points if You:

  • Hold a bachelor’s degree or postgraduate degree / certificate in marketing, advertising, communications, or digital media
  • Are Google Ads Certified, Facebook Blueprint Certified, or Bing Ads Certified
  • Comprehend digital marketing, foundational concepts and advertising platforms
  • Have experience with tracking time, managing billable time, and media budgets
  • Hold project management, data analytics, or digital media certifications 
  • Familiarity with Customer Relationship Management / task management systems (SugarCRM, SalesForce, Hubspot CRM)
  • Have used PDCA to solve a real problem
  • Self-reflect when things go wrong
  • Are a little bit weird - you’ll fit right in



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About Search Influence

Map Pin IconOrleans ParishCompany Profile

Search Influence is a women-owned, ROI-focused, digital marketing agency specializing in Search Engine Optimization and Paid Advertising. 

Founded in 2006, Search Influence’s core purpose is to optimize potential. Search Influence is a Women’s Business Enterprise National Council (WBENC)-certified woman-owned business and have a dedicated team of 30 in-house employees. Our experts, systems, and technologies for optimizing digital marketing have us ranked among the top local search companies in the United States. Search Influence is also among Inc. Magazine’s Inc. 500 / 5000 for 7 years in a row—2011 through 2017. 

We collaborate with well-regarded brands and institutions both nationally and locally in New Orleans. Clients include Tulane University School of Professional Advancement, Palo Alto University, Associated Hearing Professionals, New Orleans City Park, New Orleans & Company, and Audubon Nature Institute.

You’ll quickly notice that at Search Influence, our employees are extremely important to us, so we offer great benefits and perks that put our people first. 


  • Generous paid time off which increases with tenure
  • 13 paid company holidays, including Lundi Gras, the day after Thanksgiving, PLUS the last week of December
  • Bereavement & Jury Duty paid time off
  • Multiple Comprehensive Health Insurance plans available
  • The company pays $250 per month toward your premium on any plan
  • Dental, Vision, Short-term Disability, Life & Accidental Insurance
  • 401k Employee Contributions and Employer Match
  • Year-round flexible schedule 
  • Within your full-time schedule take advantage of “flex time” outside of our core working hours, so that you can deal with those personal things that pop up from time to time!
  • IDEA Committee is open to all -- even you, on your first day with us
  • Dependent Care Accounts making childcare more affordable
  • Access to financial advisors & wellness tools
  • Maternity / Paternity / Adoptive Parental Paid Leave
  • Company-sponsored team-building activities and events
  • Regular meeting rhythms that include regular 1-on-1 time with your manager, weekly company meetings, and daily huddles within your department

Search Influence is a 5-time winner of New Orleans CityBusiness Best Places to Work and a 3-time winner of The Times Picayune's Top Workplaces. Learn more about what it's like to work at Search Influence on our culture page.