ESSENTIAL DUTIES AND RESPONSIBILITIES: Include the following, as well as other duties and responsibilities that may be assigned. The list of duties is representative and not intended to be all inclusive of the duties expected of this position.  Anticipate and observe social and economic trends as well as emerging issues that might affect aviation operations and create public relations challenges. Based on those trends, recommend techniques to enhance the Airport's image.  Proactively cultivate effective public communication initiatives related to aviation programs.  Assist in development of organizational goals and objectives. Implement annual communications plan to foster the successful accomplishment of same.  Develop and maintain strong and cooperative relationships with local media.  Expand the regional and national presence of Monterey Regional Airport.  Create and execute strategies to enhance the Airport’s corporate image with all relevant stakeholders and partners in order to maintain cooperative relationships.  Develop and implement the Airport’s customer service satisfaction program and offer specialized customer service training to airport staff.  Prepare and provide pertinent content for all communications and outreach to the community and airport stakeholders.  Coordinate events that help maintain and improve the image and identity of the Airport.  Liaison with the marketing programs to ensure consistency with the public relations efforts.  Represent the Airport and act as primary point of contact with civic boards and organizations as assigned