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Online OptimismMarketing / PR
Reddit StrategistFull-Time
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Job Description
As a Reddit Strategist, we expect you to serve a mid-level role in client success for our Reddit clients, while also representing our agency account on the platform. You work alongside your colleagues and on individual projects while further developing your abilities to handle more complex accounts. This position requires strong copywriting skills, community management, and a love of Reddit. You should be extremely-online, but understand how to navigate that fine line for a brand.
To be considered for this role and view benefits, you must apply from our website: https://onlineoptimism.com/career/reddit-strategist/
Job Responsibilities
- 60% Content creation & community interactions on Reddit, including posts, comments, DMs, and any other messaging system the platform adds on.
- 10% Community management, including subreddit moderation and growth.
- 10% Research and work toward improving brand visibility and sentiment via Reddit threads that are ranking on Google and threads that are cited by LLMs.
- 10% Client communication and collaboration with other departments.
- 5% Reporting on Reddit results (currently done through Notion, Google Sheets, Profound, Otterly.ai, Looker Studio, Gummy Search, Reddit Pro).
- 5% Always Optimizing to improve our agency’s processes and results, as well as establishing best practices for handling Reddit as an agency.
You must have at least:
- Experience posting on Reddit. (See, you always knew that would pay off!)
- Knowledge of the platform’s intricacies that goes beyond posting and upvoting. You should know how to create a Subreddit, the difference between mods & admins, what flair is, and be familiar with their Reddit Pro features.
- Excellent written and verbal communication skills, with the ability to craft engaging social media content.
- A strong ability to brush off criticism from the Internet. As much as we work on creating a great presence for our brands, haters gonna hate. Being great at shrugging it off and going onto the next post is key to succeeding in this role.
We understand that there’s not many folks with years of experience posting professionally on Reddit, and are less concerned with finding that in your background. We expect candidates with a variety of experience (journalists, stand-up comics, etc.) to all do well in this role. To that point…
The strongest candidates will have:
- 2 to 4 years of creating content marketing or social media in a professional setting for businesses/organizations.
- A portfolio showcasing previous digital marketing campaigns, content marketing, or social media work.
- A past (or current) job at a marketing agency working for a variety of clients.
- Previous experience communicating about marketing work with stakeholders.
- A Degree in English, marketing, advertising, public relations, or communications.
- Utilized SEO tools, particularly SEMrush.
- Utilized AEO tools, particularly Profound or Otterly.AI
- Utilized external Reddit tools like Gummysearch or RedReach.
- Utilized analytics tools including Google Analytics 4, Google Search Console, and Looker Studio.
- Knowledge of social media best practices.
- A love of Reddit and its community. If you remember Victoria, or came to Reddit from Digg, you’ve been here for a while. Time to get compensated.
Where You’ll Work
Online Optimism is an award winning creative digital agency founded in 2012 recognized for our commitment to staff and company culture. We’ve been named a Best Place to Work in New Orleans 8 times, as well as a 2024 Inc. Best Workplace and a 2023 Worklife Most Outstanding Employer. Our benefits include insurance, retirement plans, plentiful PTO + unlimited time off for physical or mental health, and annual compensation increases.
We offer a hybrid work environment where you can choose to work in-office at our headquarters in New Orleans, or at home every day. We are also happy to provide you with a shared desk at a coworking space in your city if you’d like.
Again, to be considered for this role and view benefits, you must apply from our website: https://onlineoptimism.com/career/reddit-strategist/
Skills
- Reddit Ads
- Copywriting
- SEO Copywriting
- Community Management
About Online Optimism
Orleans ParishCompany ProfileOnline Optimism is a leading digital marketing agency. We’re dedicated to helping businesses in New Orleans, throughout the Gulf Coast, and around the country grow through effective, measured campaigns. At Online Optimism, we bring smart, 21st century advertising solutions to age-old problems.
Our headquarters are in the CBD of New Orleans, Louisiana, but we also have a physical offices in New York City, in addition to staff that work entirely remotely from wherever they'd like.
Are You Passionate? Ambitious? Exceptionally Helpful?
You Might Be an Optimist.
The best days at Online Optimism are when we get another team member just as excited to come to work as we are. At our agency, each day is an opportunity for growth—for our company, our clients, and ourselves. We believe in order to succeed, we must: hire smart, train well, and keep happy. Here’s how we do just that.
All of the Usual Good Stuff
Let’s get the typical job benefits out of the way first. Employees have:
- Annual salaries, paid weekly.
- 31.5 paid days off per year: 15 days paid vacation + 14 holidays, 4 Summer Fridays (half-days) and Thanksgiving, Black Friday, Christmas Eve, Juneteenth, Mardi Gras, and Lundi Gras.
- Unlimited sick time.
- Simple IRA retirement plans with 3% employer match.
- $225 toward your health insurance each year. $20 toward your dental insurance.
- Vision and Life Insurance, 100% covered by Online Optimism.
- 16 Weeks Paid Maternity Leave, or 8 Weeks Paid Paternity/Parental leave after your first year.
Hybrid Work: All employees may work in-office, or remote, every day, per their choice.
Pay Based on Work, Not Negotiation Skills
We took a good, hard look at how companies decide on compensation and came to the conclusion that pretty much all workers come to: it’s not fair. Your salary at an agency often depends on your ability to negotiate, rather than help our company grow—which can lead to significant cultural problems and wage differences between employees doing equal amounts of work.
We set out to create a better path toward fair wages. All Online Optimism staff receive an employee review every 120 days. Not only do we discuss your performance that quarter, and set goals for the next quarter, but we’ll have a frank discussion of your salary. By no means is this a perfect system, but it means a conversation about your pay is dependent on your actual work instead of your reviewer’s mood, luck, and the phase of the moon being just right.
Each quarter, we also review Online Optimism’s financials with our entire team. Your career is an investment in Online Optimism, and you should be knowledgeable in how our company is growing so you can understand where your salary is coming from.
Lack of Non-Compete
We will never get in the way of you becoming the best you. If an Optimist ever believes that there’s a better opportunity out there, we wish them the best and hope they stay in touch. Even after all this time? Always.
You Work Best When You’re Comfy
Our office is centered around removing barriers to your comfort. We have a casual dress code, for both us and our office pups. We’re not just dog-friendly, but dog-preferred.
If you’re not feeling well, then you shouldn’t be working. All staff have unlimited sick days, so you’re in tip-top shape when you’re in the office.
Finally, we’ll keep you healthy and never hungry with endless office snacks and drinks. If it’s at Costco, we’ll get it for you. From La Croix to Kombucha, chocolate-covered almonds to Cheez-Its, we’re always happy to stock whatever your favorites are – as long as they’re available in bulk!
Optimistic Add-Ons
There’s also the little things that come with being an Optimist which add up in the long run.
- You get a half-day on your birthday week.
- We utilize only the latest, top-of-the-line computers.
- Every Friday in our physical offices lunch is on Online Optimism’s tab, to celebrate our weekly wins.
- Employees are told specifically to not check emails outside of work hours.
- Summer Fridays (4 extra half-days you get during the Summer)
- Staff can work either 8-4, 9-5, or 10-6 — their choice.
- We’ll cover the cost of any networking groups or events related to your career, or skills that you want to work on.
All of these policies are from a strong belief that our most valuable investment is in our staff.
