Summary of Marketing and Communication Coordinator Position:

The Marketing and Communications Coordinator acts to communicate the vision of Easterseals Louisiana (ESL) in a creative, passionate, and compelling manner. They work to create and implement marketing and branding strategies for the organization through all channels of communication. They regularly liaise with ESL leadership in each of our local offices to provide support for their marketing and communications needs and to collect information for dissemination. In addition, the Marketing and Communications Coordinator works with the Development Manager (DM) in implementing various fundraising and other ESL business development efforts.

Essential Job Duties:

Marketing

• Drives customer awareness, engagement, and interest through the organization’s social media platforms to increase impressions, develop a community, share ESL successes, promote resources for community members, and increase revenue
• Serves as a resource to ESL staff, regularly gathering team marketing needs (digital and print), developing new collateral, and maintaining a library of offerings
• Works closely with the Development Manager to develop and execute strategies for community engagement through ESL regional participant events
• Creates and executes multi-channel marketing calendars
• Implement and manage ESL's online marketing efforts
• Develops and sources content for digital platforms
• Monitors brand standards in internal and external use
• Serves as marketing and website liaison with Easterseals National office

Communications

• Fosters and maintains relationships with media outlets and produces press releases and content to secure coverage for ESL locally and statewide
• Responsible for ESL website content and maintenance
• Leads development of ESL’s major publications including public and employee newsletters and annual report
• Fosters relationships and collaborates with ESL team members to tell the Easterseals story

Development

• Supports the Development team in all development functions of ESL including grant proposals, major gift solicitations, and event production
• Maintains calendar of grants, works collaboratively with DM to determine grants strategy, and produces content as needed
• Monitors grant reporting deadlines and works with DM to collect required elements to submit reports on time
• Works with DM to develop and execute the strategy for online giving days including but not limited to Giving Tuesday and Give for Good

Requirements

Qualifications and Requirements:

• Bachelor’s Degree in Business, Communications, Marketing, or other related field required
• A minimum of two years experience in marketing, communications, or nonprofit fundraising required
• Online portfolio demonstrating experience in producing content for a public audience including social media posts, press releases, long-form writing, proposals, and marketing collateral required
• Preferred but not required, intermediate experience in all Microsoft Office programs and social media networks
• Experience with video editing, Adobe Creative Suite, Canva, or other graphic design software
• Familiarity with social media trends and management
• Proven ability to learn and adapt to new software while maintaining attention to detail
• Ability to self-start and manage workflow independently
• Demonstrated commitment to the values of diversity, inclusiveness, and empowerment
• Comply with all contractual and reporting requirements
• Ability to maintain confidentiality, where applicable
• Ability and willingness to travel, as required
• Perform other duties as needed or assigned