Position Description

Reporting to the Deputy Director of Exhibitions & Advancement, the Marketing & Communications Manager is responsible for leading the promotion of the Museum’s Permanent Collection, programs, activities, exhibitions, and facilities, with the goal of visitor growth and engagement. The Marketing & Communications Manger manages the Marketing team and will ensure that brand visibility is consistent and supports the Museum’s mission and goals.

The Marketing & Communications Manager oversees one full-time Marketing & Graphic Design Coordinator and on occasion one part-time Graduate Assistant and/or one part-time intern.

Job duties include, but are not limited to:

Marketing and Public Relations:

·       Create and execute overall marketing strategies for the Museum, while ensuring adherence to brand standards

·       Serve as point of contact for media. Achieve coverage for exhibitions, events and programming. Facilitate interviews and prep spokespeople as needed

·       Plan, secure and design advertising

·       Process and execute all public relations forms submitted by Museum departments.

·       Create all marketing materials for the Museum, including quarterly mailers, invitations, membership brochures, gallery guides, sponsorship packets and other department requested materials.

·       Oversee communication with outside printers and evaluate the costs and services provided

·       Manage the creation and distribution of all ads including radio, digital, and paper ads

·       Writing and distribution of press releases

Web and Social Media:

·       Monitor, analyze and report on key metrics, including media coverage, website traffic and social engagement

·       Oversee the Museum’s social media activities handled by the Marketing & Graphic Design Coordinator

·       Oversee and create solo blasts through constant contact as needed

·       Oversee updates to the website with events and information regularly and act as primarily liaison for web development company

Community Outreach:

·       Work with travel and hospitality partners to promote the Ogden Museum as a cultural destination

·       Oversee the distribution of rack cards and quarterly mailers to area visitor centers and hotels

·       Develop shared marketing and innovative partnerships with key arts and cultural organizations

Strategic Plan:

·       Increase focus on long-lead communications planning; establish an annual multichannel marketing plan

·    Build reachable audience with capable platforms, towards measurable goals

·    Experiment to find media mix to reach demographics which are underrepresented in current audience:

·    Undertake a major effort to re-engage the tourist audience

·    Develop a dynamic digital content strategy

·    Develop a compelling narrative which conveys the Museum’s status as a nexus for the exploration of art and culture of the American South

Budgeting and Reporting:

·       Prepare and administer annual departmental budget

·       Prepare monthly media reports, board reports and exhibition reports as needed

·       Oversee annual report with support from the Marketing & Graphic Design Coordinator

Miscellaneous:

·       Support visitor services staff with updated gallery guides, rack cards, and signage assisted by the Marketing & Graphic Design Coordinator

·       Support the management of the info@ email and respond on behalf of the Museum when needed

Qualifications

·       Master’s degree in marketing from an accredited university and/or five years of experience in marketing and communications

·       Background or interest in the arts preferred

·       Highly organized and analytical, and able to manage multiple competing priorities at once

·       Keen eye for graphic design and branding

·       Experience with Constant Contact preferred

·       Excellent writing, editing, research, and communications skills

·       Ability to form strong connections with a wide variety of people; good listening skills

·       Strong computer skills and familiarity with social media trends and management

·       Experience with Adobe Creative Suite and video editing skills

·       Strong commitment to quality work and high productivity with close attention to detail

·       Integrity, diplomacy and professional skills to work effectively on cross-team initiatives and to consult as appropriate

·       Flexible to work occasional weekday evenings and weekends for meetings and special events

The Marketing & Communications Manager will be evaluated on a 30, 60 and 90 day probationary period.

About Ogden Museum of Southern Art

Located in the vibrant Warehouse Arts District of downtown New Orleans, Louisiana, the Ogden Museum of Southern Art holds the largest collection of Southern art in the world and is recognized for its original exhibitions, public events, and educational programs which examine the development of visual art alongside Southern traditions of music, literature, and culinary heritage to provide a comprehensive story of the South.

Established in 1999 (2003) the Museum welcomes over 50,000 visitors annually, and attracts diverse audiences through its broad range of programming including exhibitions, lectures, film screenings, and concerts.

Ogden Museum is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are committed to building a culturally diverse staff and strongly encourage all qualified professionals to apply.