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MARKET RESEARCH MANAGERFull-Time
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Director of Marketing and Communications
Tulane School of Social Work
Posted 03/10/23
127 Elk Place, New Orleans, LA 70112
Job Description
The Director of Marketing and Communications creates a strategic, integrated, audience-focused marketing approach for the School of Social Work. This position works collaboratively to create and execute strategic marketing plans, develop marketing content (website copy, email drip campaigns, and social media posts), and coordinate the visual design and brand standards to deliver effective marketing campaigns (digital and print) and collateral to increase student enrollment. Real-time course correction and new initiatives will occur in each cycle, so this position is highly responsive, navigating both long-term projects and short-term needs throughout the year to successfully contribute to the sustainability of the School of Social Work’s programs in an expanding market.
Required Education and Experience:
- Bachelor’s Degree in Journalism, Communications, English, Business, Marketing, or a related field
- 5 years of experience in marketing and communications
- 2 years of experience in digital marketing
Required Knowledge, Skills, and Abilities/Competencies:
- Excellent communication, planning and organization skills
- Knowledge of recruitment marketing
- Knowledge of online marketing
- Ability to be creative and compellingly communicate a brand’s story
- Cultural competency and ability to collaborate in a diverse team atmosphere
- Writing, editing, and content distribution skills
- Ability to be performance and optimization focused
- Knowledge of goal setting
- Knowledge of social media platforms, the web and measurement
- Working knowledge of Google Analytics or similar web analytics tools
- Ability to be a strong collaborator, thought leader and facilitator
Preferred Qualifications:
- Master’s Degree in a related field
- Experience creating web content through CMS (Drupal experience preferred)
- Experience with web/social monitoring tools
- Experience with project management tools
- Experience in higher education or public sector
- Fluency with current technology developments digital tools and social media platforms. Ability to learn new systems
- Expertise in using web design software, web design, and Adobe Creative Suite (Photoshop, InDesign)
- Working knowledge of email marketing tools, webinar platforms, Salesforce CRM, and Slate
Skills
- Local Search Optimization
- Google Analytics
- Educational Marketing
- Business Communications
- Agile Project Management
About Tulane School of Social Work
Social workers see potential in everyone. They examine people within in their environments and build upon personal, cultural, and community strengths for healing and growth. Assessing mental and behavioral health needs and determining an effective means of addressing them is how social workers support individuals, groups, and society as whole. That knowledge, skill, critical thinking, and capacity has to be developed. Whether providing individual clinical treatment as a licensed social worker, writing policy as a community advocate, or overseeing risk mitigation or disaster management operations, they need a strong foundation.
That’s what Tulane University School of Social Work provides. Our innovative, top-tier, high-touch graduate school equips future leaders with clinical and community-based practice training to empower individuals, families, and communities. For over 100 years, our students have received a transformative education steeped in engagement, research, and excellence.