Louisiana Cat is Louisiana's only authorized Caterpillar Dealer and a recognized leader among Cat dealers around the world, providing our customers with the highest quality Caterpillar equipment, service, and parts since 1933. Louisiana Cat has 23 locations across Louisiana and the Gulf South. We are always searching for high energy, ambitious candidates to join our team. You can build your future here!

Louisiana Cat is currently seeking an Advertising & Events Coordinator to join the Marketing team at the corporate office in Reserve, LA. This is a staff position that will assist in the company's creative marketing communications, including graphic design, trade shows, email campaigns, and social media content. Up to 25% travel and valid driver's license and good driving record is required. This is an exciting opportunity to work with one of the World's Top 75 brands on a local level.

Responsibilities:

• Collaborate with Marketing team and other business units to plan and develop creative content, style and layout for print and digital mediums: social media posts, videos, email marketing campaigns, website, employee/customer communications, etc.
• Create graphics and collateral that identifies our product and conveys the company's message.
• Stay up to date on social media and online marketing trends, best practices and methods; Make recommendations.
• Manage participation in industry tradeshows and events including researching potential opportunities, pre-show promotion, show set-up and take-down, capturing sales leads and post-show event analysis.
• Work with others in the Marketing & Sales departments to understand product and service benefits, develop campaign and promotional messaging for in-store signage, promotional flyers and newsletters.
• Use marketing automation systems and design tools to assist with the creation and deployment of page layouts, content and graphics for digital campaigns.
• Develop, implement and track compelling opt-in email marketing campaigns that enhance the dealership's coverage efforts and grow qualified leads.
• Manage the dealership's website and social media channels, hosting relevant content and monitoring activity and performance.
• Lead SEO, SEM, link building and paid digital advertising efforts to drive traffic to the dealership's website and other online assets, and use analysis tools to measure and improve results.
• Work with the Marketing Manager as needed when Public Relations opportunities are available to promote products, services, events, etc.
• Create regular reports to show marketing campaign awareness, effectiveness and financial performance as appropriate.
• Assist other internal business units with internal communications as needed.

Education and Experience:

• REQUIRED: Bachelor's degree in Marketing or related business study
• REQUIRED: Proficiency in Adobe Creative Suite including but not limited to, Photoshop, InDesign and Illustrator
• REQUIRED: Knowledge of social media and digital marketing best practices
• REQUIRED: Strong computer skills including MS Office such as MS Word, MS Excel, MS Outlook
• HIGHLY PREFERRED: Knowledge of and previous experience with email marketing, marketing automation tools, website development/maintenance, html, and Google Analytics
• PREFERRED: 1-3 years relevant work experience or related college internship

Benefits:

We are proud to offer our full time employees a benefits package that speaks for itself and sets us apart from our competition. Benefits options include:

• Health, Dental, Vision, Life & Disability Policies
• Corporate Discounts
• Generous 401K Plan
• Paid Holidays & Vacation
• Credit Union
• Tuition Reimbursement
• Training & Advancement Opportunities

Pre-Employment drug screens & proof of employment eligibility (E-Verify) are required for any position offered.

Equal Opportunity Employer M/F/D/V