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Gramercy LabsMarketing / PR
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Job Description
Responsibilities
- Develop new concepts and ideas to drive client campaign performance
- Research, source, and manage new creative marketing assets in various client verticals
- Work horizontally with team members to identify campaign objectives, define KPIs, and execute key campaign optimizations
- Conduct analysis that results in actionable insights and data-driven recommendations
- Ability to lead a team of analysts by holding them accountable for daily responsibilities
- Daily use of reporting, analytics, and trend tools within Google, Bing & Yahoo.
- Know how of search campaign set-up: keyword development, ad copy creation & testing, account set-up and restricting, bid and budget management.
- Lead a vertical by arming account teams with strategies and industry insights; responsible for managing vertical budgets and pacing while identifying opportunities for vertical scale
- Oversee client calls and foster relationships, actively participate in account kick-offs
- Manage 1-2 direct reports using the appropriate tools to foster growth
Qualifications and Experience
- 3-5 years in Growth marketing role or similar
- Managing direct reports
- Bachelor’s degree required (Marketing, Economics, Statistics, Mathematics encouraged)
- Experience in a collaborative team environment
- Extremely creative with an ability to think outside the box
- Excellent oral and written communication skills
- Interested in working in a startup environment
- Strong academic background
Why you should come work with us:
- Plenty of room for advancement
- Funded by top-tier venture firms
- Many technical and business challenges to solve
- No cap on learning, no cap on earning
- Great co-workers and a fun office environment
About Gramercy Labs
Orleans ParishCompany ProfileAbout Gramercy Labs
In 2013 our founders saw a problem in how companies were using digital marketing. Users were being pushed immediately to an offer or a transaction with no context in between, no information beyond a headline, and no story. While this strategy was partially effective, our founders realized that they could create a much more effective marketing funnel that would generate more conversions and higher LTV customers through the power of content. This is the core idea that shaped our company into what we are today.
We build disruptive online businesses around obsessed founders with unique advantages in emerging categories. Spanning digital media, wine distribution, film, music, pop culture, and more, Gramercy Labs companies have a reach of over 95% of the world’s wired population.
