Nurtured from the creative minds of Sarah Smith and Lori Leday, Felicity is a forum used to expose the local designers, boutiques, and entrepreneurs of New Orleans. Our mission is to provide young, stylish women and men with information about fashion, events, lifestyle trends, and attractions in the New Orleans area as a means in which to expand the local fashion industry and those who contribute to it. We aspire to engage our readers through personal recommendations, enlightening interviews, and heartfelt anecdotes all focusing on the city we love. Most importantly, Felicity is a community in which to learn, interact, and connect with locals who share that same love. Our articles are written by, about, and for the fun and fashionable people of New Orleans.