Digital Marketing Coordinator

Position Overview:

The Digital Marketing Coordinator will be responsible for executing Mignon Faget Ltd.’s Digital Marketing strategy through the tactical management of all Digital channels to drive customer acquisition, site traffic, conversion, and revenue for Mignonfaget.com. Position reports to the Marketing Manager and will work closely with the Technical Operations Manager.

Primary Responsibilities:

  • Manage all online copy including Meta Descriptions, Keywords and SEO for website and multi channel outlets

  • Manage all aspects of Social Media Channels including photoshoots for imagery, post/feed planning, writing copy, and respond to comments from followers

  • Utilize MailChimp social profiles add-on to create relevant social media promotions and strategies

  • Launch Affiliate Marketing programs

  • Manage monthly influencer outreach including relationship building with on brand influencers, and pitching product and story ideas

  • Rigorously conduct A/B tests on digital channels to identify winning targeting and creative strategies that can be used in future campaigns

  • Responsible for turning data into actionable insights using analytics tools. Toolset currently includes Google Analytics, AdWords and Facebook Analytics

  • Deliver monthly performance updates for spend and sales forecasting

  • Deliver monthly recap of key competitive email blasts and social media activity  

Marketing Support Responsibilities:

  • Oversee event production and logistics for all events from conception to execution

  • Work with wholesale team to identify potential event ideas and share event successes

  • Work with Retail and Marketing Directors to ensure cohesive message delivered in tandem with seasonal buys

  • Work with Marketing to develop all PR materials. Maintain supply of materials and circulate to retail/wholesale

  • Oversee photoshoot production and logistics for all photoshoots from conception to execution

  • Manage email subscription data and catalog requests

  • Support Marketing Manager and Chief Marketing and Administrative Officer as needed

Qualifications:

  • 2-4 years of direct experience managing digital marketing and social campaigns on a day-to-day basis

  • Minimum 1 year of SEO experience

  • Deeply analytical and numbers focused. Ability to see patterns in data and dig into tables and spreadsheets to find opportunities and insights.

  • Proficient in paid media platforms such as AdWords, Google Analytics, and Facebook Business Manager

  • Proficient in Excel and ERP/database basic navigation

  • Proficient in Adobe Creative Suite InDesign, Photoshop and Illustrator

  • Outstanding written and verbal communication skills

  • Effective multitasking and problem-solving skills

  • Interest in fashion and retail a plus, but not necessary

Requested Skills

2-4 years experience in digital marketing
5
Proficient in Adobe Creative Suite
4
Proficient in Excel Spreadsheets
4
Proficient in Paid Media Platforms
4
Minimum 1 year of SEO experience
4

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Employer Details

4300 MAGAZINE STREET
NEW ORLEANS  Louisiana  70115
United States
(504) 891-7545

Job Details

4300 MAGAZINE STREET
NEW ORLEANS  Louisiana  70115
United States
Job Type: Full-Time Posted: 6/6/2018
Parish:
Orleans
Relevant Job Functions: Marketing / Product Industries: IT / Digital / Software, Marketing / PR

Employer Personality