INTERESTED INDVIDUALS SHOULD FORWARD RESUMES TO:  hr@neworleans.com

Primary Objective/Position Summary:

The Manager of Convention Sales Marketing role is a strategic, high-impact position responsible for contributing to and shaping the marketing, branding, and communications efforts that support New Orleans & Company’s Convention Sales and Services initiatives. This role works alongside and supports the Senior Vice President of Convention Sales and Strategies. This role makes significant contributions to promoting New Orleans as a premier destination for meetings, conventions, and events by developing compelling content, customer specific branded power point presentations on behalf of the sales team, managing trade media relationships, and driving Built to Host campaigns that support convention sales efforts to drive room night production in addition to other responsibilities. 

The role requires strong critical thinking, project management, and creative leadership. This role collaborates with senior leadership across departments, including Marketing, Public Relations, and Executive Leadership. The Convention Sales Marketing Manager works consistently and in collaboration with the manager of group marketing and attendance building. Additionally, the role works with sales leadership at the New Orleans Ernest N. Morial Convention Center who shares Built to Host development with New Orleans & Company.  

Major Areas of Accountability/Essential Duties:

• Lead the strategy, development, and ongoing refinement of scalable marketing resources that support the convention sales and services teams in collaboration with the Senior Vice President of Convention Sales and Strategies. 
• Maintains and evolves the Group Marketing Toolkit (videos, logos, infographics, photography, presentations, welcome letters, and social media templates), along with the manager of group marketing and attendance building. 
• Write, edit, and approve destination-specific copy for use in sales proposals, presentations, RFPs, and trade materials that speak directly to customers in voice and tone that matches the voice within the meetings industry.  
• Develop industry-specific marketing templates to align with vertical markets and/or other needs of the convention sales team. (e.g., technology, healthcare, education). 
• Manage content and updates for meeting planner web pages in partnership with the Interactive Communications Manager and Marketing Team. 
• Lead the editorial calendar and storytelling strategy for the group segment across newsletters, blogs, digital campaigns, and trade publications. 
• Coordinate national trade media strategy, including ad buys, editorial calendars, press opportunities, story pitching, and FAM coverage. 
• Collaborate with the PR firm of record to ensure all placements and deliverables align with brand standards and sales strategy. 
• Work collaboratively with sales leadership from New Orleans Ernest N. Morial Convention Center on strategic marketing, advertising, and co-branded initiatives. 
• Support the development of co-branded marketing campaigns with hotels, venues, and other partners to promote group experiences. 
• Collaborate with sales, event marketing and services to integrate marketing content into site inspections, FAM tours, and planner experiences. 
• Manage and maintain virtual content libraries, ensuring current brand version control and team accessibility. 
• Provide creative direction and oversight of photography, video scripting, testimonials, and visual storytelling. 
• Oversee third-party vendors (designers, writers, photographers, and video producers), managing timelines, budgets, and quality control. 
• Lead marketing deliverables and strategy for “Built to Host” and other major sales-facing campaigns. 
• Work with Interactive Communications Manager to create analytics reports to measure content engagement and its influence on client decision-making and lead generation. 
• Write and prepare interview responses, scripts, and trade media content on behalf of the SVP of Convention Sales & Strategies and the CEO. 
• Coordinate and deliver follow-up materials after media interviews, including digital assets and other content required for publication. 
• Support the development of internal and external presentations, including materials for GM/Owner Meetings, Director of Sales/Marketing Meetings, Director of Revenue Meetings, and the annual State of the Pace event. 
• Prepare and manage the Convention Sales section of quarterly and annual board reports. 
• Collaborate with the Communications Team to provide convention sales-specific updates and department wins for membership and internal communication. 
• Oversee marketing support for strategic partnerships and sponsorships. 
• Posses strong trouble-shooting and problem-solving skills and can establish new workflows.  
• Proactively anticipate the next steps in strategic planning and ensure timely coordination and execution of tasks to meet deadlines. 
• Other responsibilities as requested by the department head. 

Education and/or Experience:

• Convention sales and convention sales marketing experience preferred. Bachelor's degree and/or experience in related fields preferred. Five to seven years of professional experience in convention sales, convention marketing, hotel group, or tourism industry preferred. 

Knowledge, Skills & Abilities:

• Proficient in Microsoft Office suite or similar. Knowledge of spreadsheets and database programs, desired.  Prior experience with a CRM (Simpleview) or data management system a plus. Proficiency in Adobe Creative Suite, Canva, PowerPoint preferred.
• Strong problem-solving abilities, attention to detail and follow-through.

·         Ability to manage multiple objectives simultaneously and prioritize appropriately. Strong organizational and time management skills are a must with ability to manage and meet hard deadlines.

• Demonstrated experience in managing strategic marketing projects from ideation through execution. 
• Exceptional writing, editing, and brand storytelling skills in the appropriate customer voice. 
• Proven ability to lead cross-functional projects and communicate effectively with executives and external stakeholders. 

·         Possess excellent communication and interpersonal skills including the ability to speak effectively before groups of customers, members and/or employees of the organization.

·         Ability to work well in a team environment.

Physical, Mental & Environmental Demands:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the experience, knowledge, skill, and/or ability required. Reasonable accommodation may be made upon request to enable individuals with disabilities to perform the essential functions of the job.

Position operates in several different environments, but predominantly in an office environment with prolonged periods of sitting or standing at a desk and working on a computer. Does not entail exposure to challenging or hazardous conditions. This position will require frequent weeknight and weekend assignments, often off-site, including occasional overnight stays. Ability to travel by airplane and operate a motor vehicle, or in lieu of a driver’s license, access to reliable transportation.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice and do not imply a contract of employment.

Responsibility for Work of Others: Collaborates directly with Manager of Group Marketing & Attendance Building

ABOUT US:

New Orleans & Company is the official destination sales and marketing organization for New Orleans’ tourism industry representing over 1,100 member companies in the city’s hospitality community.  Founded in 1960, our mission is to inspire, promote and encourage travel to our city for the economic, social and community benefit of New Orleans and its people.  Our vision is to ensure New Orleans remains the most remarkable, unique, and welcoming city in the world to live, work and visit.  At New Orleans & Company our values are more than just words on a page. They guide everything we do; from the way we work with our members, partners, and communities to the experiences we create for our visitors. We believe in trust, building genuine relationships that foster long-term partnerships. We value authenticity, striving to be true to ourselves and our city in all that we do. We embrace innovation, constantly seeking new and better ways to serve our stakeholders and enhance the visitor experience. Collaboration is at our core, recognizing that we are stronger together. We champion inclusiveness, creating a welcoming and accessible destination for all. Finally, we strive for excellence in all that we do, holding ourselves accountable to the highest standards of performance and service. These values define us and guide us, helping us to fulfill our vision of making New Orleans the most remarkable, unique, and welcoming city in the world.

New Orleans & Company is committed to providing equal employment opportunities to all employees and applicants for employment. We do not discriminate against any individual on the basis of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, or status as a covered veteran, in accordance with applicable federal, state, and local laws. We comply with all state and local laws governing non-discrimination in employment in every location where we have facilities. This policy applies to all aspects of employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.